Job Details

Role & Responsibilities: -

• ·        Understand the new category from category/competition/consumer/retailer lens and develop deep understanding of all nuances of product and its consumption
• ·        Own the category P&L – to drive profitable growth
• ·        Work along with a cross functional team to deliver on innovations within the category
• ·        Create a differentiated digital presence for the new category with year round presence built around a distinct proposition
• ·        Ensure assigned category delivers objectives in respect of volumes, market share and margins.
• ·        Develop the category strategy through strong consumer insights that delivers consumer loyalty
• ·        and generates demand
• ·        Drive innovation process for the assigned categories, rooted in consumer insights.
• ·        Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives, with special focus on Digital Media.
• ·        Determine marketing consumer research objectives, initiate research and integrate findings to all plans – Innovation, communication etc
• ·        Coordinate all category product initiatives through the entire value chain to ensure profitable
• ·        growth.
• ·        Independently manage marketing operations for the assigned category.
• ·        Work with external agencies to execute the category strategy
• ·        Work closely with Sales Team to drive strong interventions at retail points to drive offtakes from
• ·        retail points
• ·        Spend substantial time in market to understand retailer behavior and devise innovative retailer
• ·        Engagement plans to help sales teams drive sales better.

Position- Marketing Manager

Experience Required- 2 to 5 Years

Location- Bangalore

Working days-5

Education Required- MBA (Tier 1 & Tier 2 B-Schools)

Industry Preference- Food & FMCG Industry