Job Details

·         Strategize and develop digital marketing, brand positioning for the company

·         Work on the editorial to develop the right content for growth and focus on Marcom/ PR

·         Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

·         Research competition, investigate benchmarks and provide suggestions for improvement

·         Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

·         Drive Customer Engagement initiatives like webinars, conferences, exhibitions and Road Shows along with the sales teams

• Develop and drive media outreach campaigns, building relationships with local media influencers to increase media presence and build top of mind brand awareness and preference for Hexagon branded solutions.

·         Active involvement with industry bodies

·         Conceptualize and execute a sharp Digital Marketing Strategy for social media

·         Driving the content strategy for our target audience

• Develop awareness plans to drive user engagement with the Hexagon brands.

·         Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing (TAM / PAM) for different business segments of Hexagon India.

• Development of Product and Service campaign planning and execution process
• Optimize and explore available channels (digital and print) to gain exposure for product updates
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• Drive new product launches and go-to-market plans for all products including positioning and messaging, sales enablement, communications and lead generation
• Ensure execution is based on budget and in line with approved global marketing guidelines