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Area of responsibility
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S.N.
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Activity
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1
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Sales Management
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To provide inputs to Zonal Manager / Country Head
for devising annual sales & marketing strategy and for deciding sales
targets
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To define and ensure achievement of a month-wise
plan for each Segment, Product and Region to achieve sales target
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2
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Marketing
Implementation
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To plan and organize B2B exhibition of food products along with Marketing team
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To provide support to Main Distributors /
Sub-Distributors when they participate in local exhibitions; provide
marketing material and expert support (if required)
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To plan and conduct workshops for educating end
customers and channel partners on Morde products, application of products, quality
standards followed by the company; create awareness on adulteration of
products prevailing in the market and how they can identify such products.
Ultimately, enhancing brand equity of the company.
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To conduct lectures, workshops, audio-visual
shows, culinary shows etc. in catering colleges and food technology
institutes as a part of branding exercise
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3
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Relationship
Management
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Key Customers:
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To identify key customers for the region and
ensure that all of them are covered during each visiting cycle either by self
or by the team
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To partner with Customers by resolving their
problems / challenges w.r.t. sales & marketing of food Products
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To assess and manage performance of key
customers
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Channel
Partners:
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To ensure that major distributors,
sub-distributors, wholesalers are covered by the team during every visiting
cycle in order to give them personalized attention
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To develop a strong work relationship with
clients by providing them adequate support for sales and marketing activities
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End
Customers:
To spread awareness among customers w.r.t. launch
of new products / new applications through channels like email, SMS,
workshops etc.
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New
Customer Acquisition:
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To use networking skills to tap new markets or
new customers within the existing markets
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To identify, assess and recommend new channel
partners to CH / Director. Execute formalities for appointment of new channel
partners.
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4
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Market Intelligence
/ Competition knowledge
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To analyze reports to understand trends w.r.t.
each segment, product, region and competition. Provide inputs to CH / ZM
based on analysis for strategy planning
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To study the product and pricing strategies
adopted by the competitors for each product segment and provide inputs to the
Zonal Head / Country Head for the same
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To use work relationships and networking skills
to get information from end customers, traders, retailers, sub-distributors
and main distributors on competitor’s products , pricing etc.
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5
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Process
Implementation & Adherence
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To monitor stock levels at Customer end and
coordinate with dispatch team to ensure that products are supplied to them
within the promised timelines
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To ensure timely receipt of advance payments from
the customers for self as well as the team
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To ensure timely submission of stock & Sales
report and Secondary Sales report by the team to Sales Admin Team
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To ensure that the sales and marketing
expenditure stays within the budget for the team
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6
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Team
Management
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To conduct knowledge sharing sessions within the
team to share information on customers, market trends, competitor strategy,
common challenges faced and ways to overcome them
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To identify and groom potential successors / high
performers in the team
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